Business & marketing consulting for teams that want traction.
We help founders and leadership teams connect business strategy, operations, finance and marketing into one clear, actionable plan – and then execute it.
Global, remote-first consulting. We meet you online – wherever you are.
Think of PairFormo as your plug-in leadership pair: one foot in business & operations, the other in brand & growth, helping you make decisions that actually move the numbers.
What we help you solve
We combine business, financial and marketing perspectives – so you don’t have to juggle three separate consultants to get one coherent plan.
Business & strategy consulting
From “too many ideas” to a focused roadmap you can actually execute.
- Business model and offering clarity
- Prioritising initiatives and projects
- Goal setting (OKRs / KPIs) that are usable, not theoretical
Operations, finance & performance
Make your numbers visible and your operations manageable – even in messy reality.
- Cash flow and profitability visibility
- Lean processes & simple dashboards
- Support in negotiations with banks, partners or investors
Brand, marketing & growth
Turn your brand, website and campaigns into a coherent growth engine.
- Positioning & messaging that feels like you
- Marketing strategy and channel mix
- Campaign concepts and content direction
Crisis & change consulting
When things break: structured support instead of panic improvisation.
- Stabilisation and quick situational overview
- Scenario planning and risk mitigation
- Communication – inside the company and to the market
Marketing for service businesses
Especially suited for agencies, consultancies, travel & experience-based businesses.
- Offer architecture and pricing
- Customer journey and key touchpoints
- Practical launch & campaign plans
Long-term advisory partnership
Ongoing support as your “thinking partners” on retainer – not just one-off workshops.
- Monthly online sessions with prep
- Asynchronous follow-up support
- Accountability on key priorities
How working with us feels
No endless slide decks. No buzzword theatre. Just structured conversations, clear artefacts and concrete next steps you can run with.
Discover & diagnose
We start with a focused online session to understand your context: business model, numbers, bottlenecks, people and market. You get a short written summary – not just meeting notes.
Design & decide
Together we design a concrete plan: which problems to solve first, what to stop doing, what to double down on and how we’ll measure progress over the next 3–6 months.
Execute & adjust
We stay close as you execute: regular online check-ins, fast feedback on materials and decisions, and adjustments when reality inevitably diverges from the ideal plan.
A consulting studio built in two
PairFormo exists for leaders who prefer a sharp, honest conversation and real-world experience over generic templates.
We work with small and mid-sized companies, founders and leadership teams across Europe and beyond. Many are growing fast, some are recovering from difficult periods, all of them are serious about the next chapter.
Our background connects business strategy, financial and operational steering with brand and marketing execution. That lets us see both: what should happen inside the company – and what needs to happen on the market side so that the numbers follow.
Book an online consultation today
Share a short description of your company, your current situation and what you would like to change. We’ll get back to you with a proposed format, timing and first available dates.
Prefer another channel? Add your preferred platform (Zoom, Meet, Teams, etc.) into the email and we’ll accommodate.